The Bait-and-Switch Trick

The opening scene you tease the reader with must be relevant. If your opening hooks potential readers, they buy the book. So, they hate the old Bait-and-Switch trick, which makes readers feel cheated. It can really hurt sales of future works.In Technique in Fiction, Lanning and Macauley say that... a writer has to discriminate wisely between the attention-getting device that soon becomes fairly