The Power of Suggestion

The mysterious power of suggestion is the tool of the copywriter (ad writer), the con artist, the preacher, the propagandist, the magician, the hypnotist, and the fiction writer. The copywriter, the con artist, the preacher, and the propagandist or politician or fanatical pied piper use it ultimately to delude or persuade. The magician, the hypnotist, and the fiction writer use it merely to alter